“Less, but better” is the phrase that perfectly sums up industrial designer Dieter Rams' approach, a paradigm of the new German functionalism of the late 1950s and early 1960s.

Rams, a 23-year-old recent graduate architect, joins Braun in 1955 as an interior designer, a technology company that, in the hands of the second generation, is beginning to transform post-war consumer electronics.

Rams assumed the position of design director for the company in 1961. He then begins designing innovative, useful, aesthetic, simple, discreet, honest and durable objects; which are even exhibited in art museums and which, more importantly, are still useful and functional today. The rest is history.

Here we review the history of Braun with some of its most iconic products.



BRAUN SK 25 RADIO

Iconic radio designed by Artur Braun and Fritz Eichler between 1961 and 1964. One of the first products that started the "Braun Design" revolution.


BRAUN KSM1R COFFEE GRINDER

Small and functional coffee grinder designed by Reinhold Weiss in 1967.



BRAUN HL 70 TABLE FAN

This table fan is so iconic it's part of the permanent collection of the Museum of Modern Art in New York (MOMA). It was designed in 1971 by Reinhold Weiss and Jürgen Grübel.



BRAUN HLD 5 HAIR DRYER

It was designed in 1972 by the team of Reinhold Weiss, Jürgen Geubel and Heinz Ulrich Hasse on behalf of Dieter Rams and was revolutionary in its simplicity.



CALCULATOR BROWN ET66

Designed by Dieter Rams and Dietrich Lubs and launched in 1980. An incredible design icon, part of the permanent collection of the MOMA Museum in New York and "reminiscent" to the design of the first iPhone.



CLOCK / TRAVEL ALARM BRAUN 4759 SL

When we were still traveling with an alarm clock in our luggage in 1988, Dieter Rams and Dietrich Lubs designed this pocket alarm clock. Case with increasing alarm repetition with integrated world time table and light.